CUSTOM BIKES
As part of my role as an in-house graphic designer, I’ve developed a range of custom bike kits for athletes, brands, and ambassadors. Each one is designed to generate hype while giving riders a polished, professional look for competitions and content shoots.
My work spans collaborations with Red Bull Rampage athletes, World Cup riders, and A-list celebrities. Every kit has to be original and feel special to the riders and brands.
//GEORGIA ASTLE
RED BULL RAMPAGE BIKE
//ELLY HOSKIN
ENDURO WORLD CHAMPS BIKE
Working alongside Devinci bikes and Georgia Astle, I created this custom frame, fork and wheel design that echoes elements of Devinci’s retro mountain bikes coupled with Georgia's Rampage outfit. Georgia placed 3rd and repped her kit on the podium.
CREATOR CUSTOM BIKE
ALN approached us to create a custom design for her World Champion bike. She wanted a collection of hand-drawn illustrations featuring specific animals, objects, and symbols that reflect her personality, passions, and interests. The final result is a doodle-based graphic that subtly weaves together the things she loves, creating a unique and highly personal design.
//FERGUS RYAN
CAFE RACER CUSTOM BIKE
Fergus is a caffeine-obsessed mountain biker from Bristol who came to us with a loose brief: create a coffee-inspired kit that captured his love of all things caffeinated. To bring the concept to life, I developed a photo-collage graphic using latte art imagery, creating a design that complemented the bike’s paintwork while celebrating the culture and ritual of coffee.
CANUCKS CUSTOM BIKE
Long-time Vancouver Canucks fan and Cannondale team rider Ben Thomson wanted a kit that reflected his passion for the team. Inspired by the Vancouver Canucks' 2024 kits, I created a clean, pattern-based design featuring subtle jersey-inspired textures. The result is a kit that blends Ben’s love of hockey with his identity as a rider, while maintaining a refined and performance-focused aesthetic.
//RIDEWRAP
//ZOGS
Each year, RideWrap attends SEMA to showcase what’s possible with our products and design capabilities. For the 2015 show, I created a bold, pattern-driven graphic that used vibrant shapes and colour to deliver a psychedelic visual experience. Designed to stand out on the show floor, the kit served as a striking demonstration of our creative potential and helped capture the attention of prospective customers and industry partners.
//BEN THOMPSON
Working alongside Devinci bikes and Georgia Astle, I created this custom frame, fork and wheel design that echoes elements of Devinci’s retro mountain bikes coupled with Georgia's Rampage outfit. Georgia placed 3rd and repped her kit on the podium.
TRANSITION PBJ
Working alongside Devinci bikes and Georgia Astle, I created this custom frame, fork and wheel design that echoes elements of Devinci’s retro mountain bikes coupled with Georgia's Rampage outfit. Georgia placed 3rd and repped her kit on the podium.
Working alongside Devinci bikes and Georgia Astle, I created this custom frame, fork and wheel design that echoes elements of Devinci’s retro mountain bikes coupled with Georgia's Rampage outfit. Georgia placed 3rd and repped her kit on the podium.
//ALN
ENDURO WORLD CHAMPS BIKE
//BEN THOMPSON
SEMA CUSTOM BIKE
CRANKWORX CUSTOM BIKE
//MIRANDA MILLER
After Elly Hoskins became Enduro World Champion, Devinci celebrated the achievement by presenting her with a custom Devinci Spartan. I was given free rein on the project, with the only brief being to incorporate the Enduro World Champion colours. The final result was this abstract rainbow design, something both Elly and the brand super happy with.
