GRAZR
GRAZR is a Whistler-based mountain bike components brand with core riders as its key audience. When developing the brand identity, I aimed to create a visual language that reflected precision engineering while resonating with the freeride culture at the heart of mountain biking.
MERCH
Utilizing the pattern I created for the website and packaging I designed some simple t-shirts to boost hype around the release of GRAZR’s first component the ZONE PRO as seen above.